It seems that every time Adobe announces anything having to do with the Flash Platform, there is always an accompanying opportunity to talk to a representative from EffectiveUI, a Denver-based Rich Internet Application (RIA) provider which boasts a current staff of 79 and also has offices in Rochester, NY and Vancouver. As EffectiveUI is in the enviable position of getting to develop new and cool interfaces against very early versions of Adobe technology, a chance to speak with Anthony Franco, EffectiveUI's president, about Flash Player 10 and where the platform is going was too good to pass up.