It's been a while, but Adobe's announcement of Flash Platform Services for Distribution (which we'll shorten to AFPSD for the duration) begs for the not-quite-famous "fake FAQ" treatment, where your humble host asks made-up questions of, well, himself in an attempt to make further sense of the official AFPSD press release. With that as the setup, let's get to those "frequently asked questions."

Last summer I got curious. With the advent of Intel Macs, Boot Camp, and Universal builds of After Effects, for the first time it was possible to forget about all the Intel vs. PowerPC benchmarks that had been run to that point and effectively remove hardware from the equation, focusing solely on the OS and how well AE was tuned to it. XP took the prize back then, but I'm curious again, and with Mac OS X Leopard, 64-bit Vista, and After Effects CS4 at my disposal, it's time to find out where things stand today.

Such is the nature of the upgrade cycle: just as creative types were getting used to the CS3 line, Adobe goes and announces CS4. And while you've likely seen myriad press releases and first looks and other introductory stuff by now, here are a few "below the fold" observations based on the the experiences I've had with the CS4 betas over the last several weeks.

Naturally, questions are going to be raised when any software product takes a four-year hiatus, especially when the program in question happens to be a stalwart multimedia veteran like Director, the eleventh version of which was finally released several months back. Enter Adobe's Director Evangelist, Allen Partridge. Allen started out in design, but eventually dove headfirst into Director programming, giving him a unique perspective of the product from several different angles. Allen was kind enough to sit down recently for a candid discussion on where Director has been, is now, and where it may be going.

It seems that every time Adobe announces anything having to do with the Flash Platform, there is always an accompanying opportunity to talk to a representative from EffectiveUI, a Denver-based Rich Internet Application (RIA) provider which boasts a current staff of 79 and also has offices in Rochester, NY and Vancouver. As EffectiveUI is in the enviable position of getting to develop new and cool interfaces against very early versions of Adobe technology, a chance to speak with Anthony Franco, EffectiveUI's president, about Flash Player 10 and where the platform is going was too good to pass up.

The 2007 college football season is winding down, and while the last of the autumn leaves falls lazily from the trees in Charlottesville, VA, there's no slowdown for Erik Elvgren, senior producer and animator at the University of Virginia's Athletics Video Services Department (AVS). The last home UVA football game is only days away, and while Elvgren's animated CavMan adventures make their final 2007 showing at Scott Stadium, basketball season is already heating up, and CavMan is expected to pull duty for the Cavalier basketball team as well.

There are many, many reasons to love Intel Macs, but the one I'm going to focus on today is Boot Camp. Being able to run a full copy of Windows natively on the exact same hardware as Mac OS X not only represents a 2-for-1 bang for your buck when it comes to buying a production rig, but also gives average Joes such as yours truly the opportunity to compare apples to apples (so to speak) when running cross-platform software. And with After Effects CS3 finally out in the wild (and in Intel Mac-native form, no less), it's time to see how well the Mac and Windows versions of AE do on identical hardware.

Like the weekly serials of old, we left off last time with a cliffhanger. What treats were there to be found in the rest of the CS3 Production Premium bundle? Which goodies in After Effects, Encore, Photoshop Extended, and even OnLocation and Ultra would appeal to motion graphics and interactive folk? Well, you didn't have to wait too long to find out, so let's get this sucka done.

I was somewhat skeptical about what the forthcoming Adobe CS3 Production Premium bundle would offer outside of Flash and After Effects; after all, I have precisely zero skills when it comes to the "front end" of production (shooting, capture, editing, etc.). My interests lie squarely down the line (motion graphics, interactivity, Web distribution), so my initial thought was that the entire bundle might be of limited total value to someone like me. However, after seeing and using a pre-release version of the suite for myself, it turns out that there are a lot of hidden gems in surprising places.

Adobe today used the occasion of the annual NAB conference to announce the Adobe Media Player, a desktop-based application built on the Apollo framework which will contain features targeting media producers and consumers alike. It's not due until later this year, so there's a lot that can change, but having recently had the chance to be briefed on an early version of the product, I thought it would be a good idea to do a completely made-up question-and-answer session to better address some of the information not readily apparent in the official press release.