Adobe today used the occasion of the annual NAB conference to announce the Adobe Media Player, a desktop-based application built on the Apollo framework which will contain features targeting media producers and consumers alike. It's not due until later this year, so there's a lot that can change, but having recently had the chance to be briefed on an early version of the product, I thought it would be a good idea to do a completely made-up question-and-answer session to better address some of the information not readily apparent in the official press release.

Until today, Adobe Apollo was kind of like (the American TV series) Lost: an intriguing thing that many people watched, yet no solid conclusions could be drawn about what the heck was going on. But that's all changed now. Not only has a public developer Alpha of the Apollo Framework been freshly posted, but Adobe is also spilling the beans on just about everything Apollo has in store. Mike Downey, Adobe's Product Manager for Apollo, was kind enough to join me for a wide-ranging chat on what Apollo is and why you should care.